"Porsch Dealer -"I got it wrong with buy one get one free card".
Written by Jenny Shu 23Feb07

Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen's Opening day "buy one get one free promotion".  "I admit I didn't really do the numbers properly on this one" said Glen who told reporters that he had "seen the concept work really well for coffee stores" and in terms of numbers you could argue that Glen's campaign worked.  The new Porsche dealer sold 18 Porches in the first hour of the store opening."

What a shame there arent more enterprising marketing managers.  The publicity this won them is priceless!    We have all seen the 'buy a holiday get one free' schemes used to fill the flights and hotels.  And the restaurants and coffee bars that are all thriving on increased custom.   

How about:  'pay  this years  tax and get next years free'   'pay this years school fee's up front and get next years free'   'Pay one year's utilities and get one year free'   'Pay one years interest on your credit card and get one year's credit free'     'pay your rent up front and get next year's free' Or better still 'Buy one house and get one free (for grandma)'.

Any one got any good promotion suggestions?